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Before Google’s PageRank algorithm, links were based solely on content. Now, the algorithm takes into account who links to whom.
These link building services packages require time and effort, but it’s crucial to digital marketing. Here are a few ways you can apply it to your overall strategy:
Create Content That’s Relevant to Your Business
Back in the day, before we could hop into our Deloreans and travel back to the pre-Google era, search engines would rank results 100% based on content. Over the years, Google has changed this stance and now places value on the quality of links a website receives.
That means getting links from sites that are closely related to your own. But that’s easier said than done.
Some tricks help with this, such as using online tools to identify websites that link to your competitors. You can also reach out to these sites and markets using this information to get some of those links. This tactic is more time-intensive but highly effective for building great links.
Reach Out to Your Business Partners
Partner referrals often net high-intent and qualified leads. You can encourage partners to refer your company by educating them on the value proposition, positive outcomes, and technical information you provide. This content can be delivered via email, video, or blog post and is especially effective when you personalize your outreach.
Newsjacking is another digital PR tactic that involves spotting trending topics and creating content around them. This type of content is shared widely and helps you build trust, credibility, and links.
Some tools allow you to search competitors’ backlink profiles. This is a fast and easy way to find businesses open to collaborating with you. You can then reach out to them directly. This is a great way to find business partners that align with your content, brand, and audience.
Create a Linkable Asset
A linkable asset is a content that can attract links without manual outreach. This can include resources such as infographics, in-depth guides, and original research.
To find potential linkable assets, perform a backlink analysis on your competitors. This will give you a list of all the websites linking to your competitor’s pages. You can then use this data to create a list of potential link opportunities for yourself.
For example, many pages on one website are linked to the same topic. This could be an opportunity for you to pitch a piece of content that covers the same subject. Focus on sites relevant to your business and target audience for the best results.
Create a Resource Page
Resource pages are a great way to improve your website’s overall link profile. However, it’s important to remember that resource page link-building is a tactic and shouldn’t be your only method.
To find resource pages, you can run a backlink check using a tool and use their built-in search filters. A good rule of thumb is to look for sites that collect resources in a specific niche rather than a mix of all kinds of resources (that could be a telltale sign of a link scheme).
Then, you can reach out to the author or curator of that page and ask them if your site would be a fit. Remember always to disclose if you are an affiliate — this is good practice for ethics and transparency.
Engage with Your Audience
Engagement with your audience is key to determining your digital marketing success. You can use strategies like social media, user research, and online surveys to encourage audience participation, improving your brand’s reputation and visibility.
One great way to find prospects to reach out to us is by spying on your competitors’ links (also known as backlinks). Try using online tools to see where their links are coming from.
Another popular link-building strategy is newsjacking, which involves catching on to breaking news and creating content that relates to it. This strategy is effective because it can help you rank highly in search engine results, especially when done well. However, it does require keeping tabs on industry news and producing content quickly.
